{"id":6086,"date":"2022-12-04T13:07:46","date_gmt":"2022-12-04T10:07:46","guid":{"rendered":"https:\/\/revistafamilia.ro\/?p=6086"},"modified":"2022-12-04T20:19:14","modified_gmt":"2022-12-04T17:19:14","slug":"editorial-nr-9","status":"publish","type":"post","link":"https:\/\/revistafamilia.ro\/?p=6086","title":{"rendered":"Editorial nr. 9"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/revistafamilia.ro\/wp-content\/uploads\/2022\/11\/COPERTA-NR-9-C1-681x1024.jpg\" alt=\"\" class=\"wp-image-5945\" width=\"511\" height=\"768\" srcset=\"https:\/\/revistafamilia.ro\/wp-content\/uploads\/2022\/11\/COPERTA-NR-9-C1-681x1024.jpg 681w, https:\/\/revistafamilia.ro\/wp-content\/uploads\/2022\/11\/COPERTA-NR-9-C1-199x300.jpg 199w, https:\/\/revistafamilia.ro\/wp-content\/uploads\/2022\/11\/COPERTA-NR-9-C1-768x1155.jpg 768w, https:\/\/revistafamilia.ro\/wp-content\/uploads\/2022\/11\/COPERTA-NR-9-C1-1021x1536.jpg 1021w, https:\/\/revistafamilia.ro\/wp-content\/uploads\/2022\/11\/COPERTA-NR-9-C1-1362x2048.jpg 1362w, https:\/\/revistafamilia.ro\/wp-content\/uploads\/2022\/11\/COPERTA-NR-9-C1-480x722.jpg 480w, https:\/\/revistafamilia.ro\/wp-content\/uploads\/2022\/11\/COPERTA-NR-9-C1-scaled.jpg 1702w\" sizes=\"auto, (max-width: 511px) 100vw, 511px\" \/><\/figure>\n<\/div>\n\n\n<p>Majoritatea dintre noi, fie c\u0103 ne facem cump\u0103r\u0103turile deplas\u00e2ndu-ne la pia\u021b\u0103\/magazin, fie c\u0103 alegem, deprin\u0219i post-pandemie, s\u0103 ne comand\u0103m la domiciliu produsele necesare prin aplica\u021biile de profil, suntem con\u0219tien\u021bi c\u0103 tr\u0103im vremuri ultra-fluide, \u00een care fluxurile produc\u021biei \u0219i consumului, autodep\u0103\u0219indu-se exponen\u021bial at\u00e2t \u00een cantitate, c\u00e2t \u0219i \u00een diversitate, tot mai des ne las\u0103 impresia c\u0103 au sc\u0103pat de sub control.<\/p>\n\n\n\n<p>Serviciile de <em>ridesharing<\/em> \u0219i <em>food delivery<\/em>, ca s\u0103 amintesc doar dou\u0103 dintre cele mai la mod\u0103 facilit\u0103\u021bi ale omului zilelor noastre din \u021b\u0103rile dezvoltate, ne \u00eencurajeaz\u0103, treptat, la ceea ce am putea numi <em>exces de eficien\u021b\u0103<\/em>: \u00een timp ce ne v\u00e2nd \u00een doze mici semi-iluzia timpului c\u00e2\u0219tigat (care e, \u00een contrapartid\u0103, semi-realitate) ce merit\u0103 investit \u00een proiecte \u0219i ambi\u021bii personale, ne atrofiaz\u0103 o parte considerabil\u0103 a vechilor func\u021bii. De pild\u0103, competen\u021ba orient\u0103rii \u00een spa\u021biu: ce rost mai are s\u0103 \u0219tim \u00eencotro e Nordul, c\u00e2nd dispunem de un asistent de navigare de n\u0103dejde?<\/p>\n\n\n\n<p>Narativa acestei strategii de marketing pune, de fapt, \u00een str\u00e2ns\u0103 corela\u021bie bun\u0103starea cu auto-competitivitatea, (pre)fabric\u00e2ndu-ne ideea potrivit c\u0103reia cu c\u00e2t reu\u0219im s\u0103 ne imers\u0103m mai ad\u00e2nc \u00een propriul nostru domeniu de interes, cu at\u00e2t mai \u00een urm\u0103 ne l\u0103s\u0103m vechea condi\u021bie social\u0103, primitiv\u0103 prin multitudinea de <em>task<\/em>-uri \u0219i risipa de resurse. Sloganul MasterCard-ului \u00eel cunoa\u0219tem cu to\u021bii&#8230; \u0219i, p\u00e2n\u0103 la urm\u0103, asta ne-am dorit ca specie \u2013 nu-i a\u0219a? \u2013, delegarea \u00eendeletnicirilor repetitive, plicticoase \u0219i mai mult sau mai pu\u021bin solicitante, pentru a face loc experien\u021belor a\u0219a-zic\u00e2nd unice.<\/p>\n\n\n\n<p>Toate bune \u0219i frumoase, dar ce ne facem cu branduri precum Just Eat, sponsor oficial UEFA? \u201eJust eat\u201d, care \u00een traducere ar veni: \u201eTu doar m\u0103n\u00e2nc\u0103\u201d, un mesaj alb pe fundal portocaliu ce \u00eengr\u0103de\u0219te, parc\u0103 alegoric, verdele terenurilor de fotbal. Un mesaj tatuat deja subtil (de fapt, c\u00e2t se poate de flagrant), meci de meci, pe retina a zeci de mii de spectatori \u0219i milioane de telespectatori. \u201eStop chasing shadows, just enjoy the ride\u201d (Morcheeba) devenind \u201eStop chasing the ball, just eat\u201d. Oare vulgaritatea asta publicitar\u0103 \u021bine tot de a patra revolu\u021bie industrial\u0103?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Majoritatea dintre noi, fie c\u0103 ne facem cump\u0103r\u0103turile deplas\u00e2ndu-ne la pia\u021b\u0103\/magazin, fie c\u0103 alegem, deprin\u0219i post-pandemie, s\u0103 ne comand\u0103m la domiciliu produsele necesare prin aplica\u021biile de profil, suntem con\u0219tien\u021bi c\u0103 tr\u0103im vremuri ultra-fluide, \u00een care fluxurile produc\u021biei \u0219i consumului, autodep\u0103\u0219indu-se exponen\u021bial at\u00e2t \u00een cantitate, c\u00e2t \u0219i \u00een diversitate, tot mai des ne las\u0103 impresia c\u0103 au sc\u0103pat de sub control. Serviciile de ridesharing \u0219i food delivery, ca s\u0103 amintesc doar dou\u0103 dintre cele mai la mod\u0103 facilit\u0103\u021bi ale omului zilelor noastre din \u021b\u0103rile dezvoltate, ne \u00eencurajeaz\u0103, treptat, la ceea ce am putea numi exces de eficien\u021b\u0103: \u00een timp ce ne<\/p>\n","protected":false},"author":14,"featured_media":5945,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[57],"tags":[66,177,1395],"coauthors":[1252],"class_list":["post-6086","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-editorial","tag-editorial","tag-mihok-tamas-2","tag-nr-9-2022"],"jetpack_featured_media_url":"https:\/\/revistafamilia.ro\/wp-content\/uploads\/2022\/11\/COPERTA-NR-9-C1-scaled.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/revistafamilia.ro\/index.php?rest_route=\/wp\/v2\/posts\/6086","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/revistafamilia.ro\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/revistafamilia.ro\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/revistafamilia.ro\/index.php?rest_route=\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/revistafamilia.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6086"}],"version-history":[{"count":3,"href":"https:\/\/revistafamilia.ro\/index.php?rest_route=\/wp\/v2\/posts\/6086\/revisions"}],"predecessor-version":[{"id":6090,"href":"https:\/\/revistafamilia.ro\/index.php?rest_route=\/wp\/v2\/posts\/6086\/revisions\/6090"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/revistafamilia.ro\/index.php?rest_route=\/wp\/v2\/media\/5945"}],"wp:attachment":[{"href":"https:\/\/revistafamilia.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6086"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/revistafamilia.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=6086"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/revistafamilia.ro\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=6086"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/revistafamilia.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcoauthors&post=6086"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}